For the purposes of Article 28 (3) of Regulation 2016/679 (the GDPR)
between
Customer (in the context of the services delivered by Make Influence covered by the ‘Terms of use for Businesses, and Terms of Use for Influencers) (the data controller)
and
Make Influence Denmark ApS
CVR: 44924064
Vestergade 18e, 1456 København
Denmark
(the data processor)
each a ‘party’; together ‘the parties’
HAVE AGREED on the following Contractual Clauses (the Clauses) in order to meet the requirements of the GDPR and to ensure the protection of the rights of the data subject.
[1] References to ”Member States” made throughout the Clauses shall be understood as references to “EEA Member States”.
A.1. The purpose of the data processor’s processing of personal data on behalf of the data controller is:
Make Influence provides a platform where the data controller can establish a partnership with influencers with the purpose of carrying out influencer-based marketing. In this regard, Make Influence processes certain aggregated data related to the marketing activities engaged by the data controller via the platform.
A.2. The data processor’s processing of personal data on behalf of the data controller shall mainly pertain to (the nature of the processing):
Make Influence receives and processes information related to the influencer-based marketing campaign initiated by the data controller, including actions carried out by data subjects in relation to campaigns and the tracking link provided the by Make Influence.
A.3. The processing includes the following types of personal data about data subjects:
Make Influence processes personal data covered by Article 6 (GDPR), including IP-address and information related to the actions carried out by data subjects interacting with the tracking link, such as web shop orders, discounts, newsletter signups and details on system/device and usage information deriving from the tracking link.
Make Influence only processes aggregated data and thus does not receive any data on the identity of the data subjects accessing the link. E.g. Make Influence does not receive information on who carried out a webshop order, but only receives information relating to the order, such as the amount spend, in order to settle earnings with influencers based on results/performance.
Make Influence does not process any special categories of personal data (sensitive personal data) as defined in Article 9 (GDPR).
A.4. Processing includes the following categories of data subject:
Data subjects interacting with the tracking link.
A.5. The data processor’s processing of personal data on behalf of the data controller may be performed when the Clauses commence. Processing has the following duration:
The processing persists as long as the data controller is engaged with the services provided by the data processor as covered by the ‘Terms of use’.
B.1. Approved sub-processors
On commencement of the Clauses, the data controller authorises the engagement of the following sub-processors:
Name, VAT, Address ,Description of processing, Amazon Web Services, Inc.
410 Terry Avenue North, Seattle, WA, United States.
(The above is the company address. Personal data is hosted in Frankfurt).
Hosting on data centre in Frankfurt.
The data controller shall on the commencement of the Clauses authorise the use of the above mentioned sub-processors for the processing described for that party. The data processor shall be entitled to engage new sub-processors as specified in section 7.
B.2. Prior notice for the authorisation of sub-processors
Cf. Clause 7.3.
C.1. The subject of/instruction for the processing
The data processor’s processing of personal data on behalf of the data controller shall be carried out by the data processor performing the following:
Make Influence provides a platform where the data controller can establish a partnership with influencers with the purpose of carrying out influencer-based marketing. In this regard, Make Influence processes certain aggregated data related to the marketing activities engaged by the data controller via the platform.
C.2. Security of processing
The level of security shall take into account:
That the data processor only processes aggregated data and that the processing activities does not involve any processing of special categories of personal data (sensitive personal data).
The data processor shall hereafter be entitled and under obligation to make decisions about the technical and organisational security measures that are to be applied to create the necessary level of data security.
The data processor shall however – in any event and at a minimum – implement measures concerning:
C.3. Assistance to the data controller
The data processor shall insofar as this is possible – within the scope and the extent of the assistance specified below – assist the data controller in accordance with Clause 9.1. and 9.2. by implementing the following technical and organisational measures:
Cf. C.2.
C.4. Storage period/erasure procedures
Upon termination of the provision of personal data processing services, the data processor shall either delete or return the personal data in accordance with Clause 11.1., unless the data controller – after the signature of the contract – has modified the data controller’s original choice. Such modification shall be documented and kept in writing, including electronically, in connection with the Clauses.
C.5. Processing location
Processing of the personal data under the Clauses will be performed at the following locations:
C.6. Instruction on the transfer of personal data to third countries
If necessary for the purpose of performing the services within the Clauses, the data processor and its sub-processors may transfer personal data to one or more countries outside the EU and/or the European Economic Area (EEA). Transfers must always take place in accordance with applicable data protection legislation and should only be carried out when subject to appropriate safeguards and when enforceable rights of the data subjects and effective legal remedies for data subjects are available.
The data processor shall ensure that a transfer tool according to Chapter V, GDPR, is applied. As a starting point, transfers will be carried out based on The Standard Contractual Clauses provided by the European Commission.
C.7. Procedures for the data controller’s audits, including inspections, of the processing of personal data being performed by the data processor
The data processor will provide, upon request from the data controller or the data controller’s representative, the information necessary in order to verify compliance with the obligations set out in the Clauses.
The data controller’s costs relating to audits shall be defrayed by the data controller. The data processor shall, however, be under obligation to set aside the resources (mainly time) required for the data controller to be able to perform the written audit.
C.8. Procedures for audits, including inspections, of the processing of personal data being performed by sub-processors
The data controller may request the data processor to answer questions about the sub-processors’ (as listed in Appendix B.1.) processing of personal data. The data controller’s entitlement to such requests is capped to occur once per year. The Data Processor is obligated to answer such request as far as reasonably possible.
The data controller accepts that information regarding sub-processors processing of personal data can be provided by referring to electronically available information from sub-processors on compliance with GDPR and the Clauses.
D.1. Further assistance and/or additional security measures
If the data controller requires implementation of additional security measures, a detailed description of the measures must be forwarded to the data processor. Subsequently, the data processor will assess the possibility and the price to implement the required measures.
The data controller can request assistance from the data processor in accordance with section 9, 11 and 12 in the Clauses.
The data processor will – when requested by the data controller – cooperate in relation to any suggested modifications to the Clauses.
Work performed by the data processor in relation to requested modifications to the Clauses, general assistance, assistance according to section 9, 11 and 12 in the Clauses and assistance in relation to additional security measures will be invoiced to the data controller on the basis of the time spent and in accordance with the data processor’s regular hourly fee (as a starting point 1.595 DKK excl. VAT).